Ambiguity of "... is not an option"
Compare
(1) Failure is not an option.The implicit conclusion of (1) is "... is prohibited"; the conclusion of (2) is "... is mandatory." Item (2) comes from a TV commercial that preaches against racial discriminating against would-be apartment renters.
(2) Fair housing is not an option. It's the law.
It's interesting how this "... is not an option" is taken in either of two contradictory meanings. The actual meaning of "non-optional" is "either prohibited or mandatory."
(December 3, 2003)